Meet the top 10 new ethical beauty innovators
Whilst some cosmetic companies use the term 'natural' but still include synthetics in their formulas, there is a new band of ethical entrepreneurs who are proud to shout about what they leave out of their products and take good care about what they put in. Ethical consumers expect no sodium laureth sulphate, no parabens, petrochemicals or synthetics and ethical cosmetics companies are eager to please, even creating food grade products.
Fortunately, there's a wide and growing choice of natural face and body care for all skin types, all ages and all tastes. The following list, in no particular order, contains ‘must buy’ products from each company and the ‘ethical edge’ that sets them apart from the pack.
Many of the products are suitable for those who suffer from eczema or other skin conditions, but do check with the companies before you buy.
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