US Saturn confident and will carry rival products for customers to ...
Disappointed with soft sales for the Saturn Aura, winner of the 2007 North American Car of the Year award, General Motors is embarking on a bold strategy: having Honda Accord and Toyota Camry models at U.S. Saturn dealers, so buyers can directly compare the rival brands.
"In that side-by-side comparison, we come out really well," Mark LaNeve, head of North American sales and marketing for General Motors, told CNNMoney.com.
Toyota, meanwhile, didn't seem worried. "I think we can stand up to the comparison," Toyota spokesman Wade Hoyt told CNNMoney.com.
"They talk down the competition all the time, so this is just taking it one step further."
Car shoppers will be able to test-drive the rival models at Saturn dealers, but, obviously, they will not be able to purchase them there should they prefer a rival product.
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